1 FAM 350
BUREAU OF INTERNATIONAL INFORMATION PROGRAMS (IIP)
(Office of Origin: ECA-IIP/EX)
1 FAM 351 mission
The bureau provides the Department’s worldwide public diplomacy platform and partners with policy experts and missions abroad to develop services and design programs that engage international audiences to advance U.S. foreign policy.
1 FAM 351.1 Front Office/Office of the Coordinator (IIP Senior Bureau Official)
a. The Senior Bureau Official of IIP is the head of the bureau. He or she reports to the Under Secretary for Public Diplomacy and Public Affairs and has the rank administratively equivalent to an Assistant Secretary. The Office of the Coordinator leads the Front Office staff to carry out and advance the mission of IIP. The IIP mission supports people-to-people conversations with foreign publics on U.S. policy priorities. The bureau takes a strategic, data-driven approach to develop multimedia, digital communications Programs, Products, and Platforms. Whether discussions take place in person or in virtual spaces, the bureau’s top goal is to connect people with policy through dialogue that is relatable and understandable.
b. The IIP Front Office supports a Diversity and Inclusion Workgroup to attract and retain a top workforce and to advance the Department goals of diversity and inclusion.
c. The Front Office staff includes a Principal Deputy Coordinator and Deputy Coordinators for IIP Offices aligned to Programs, Products, and Platforms. The Principal Deputy Coordinator has the rank administratively equivalent to a principal deputy assistant secretary. This position supports the work of the Coordinator and manages the Bureau’s global public diplomacy platforms, focusing on data-driven decisions and international audience engagement.
1 FAM 351.2 Office of Policy, Outreach and Governance (IIP/POG)
a. Working in tandem with the Front Office, The Office of Policy, Outreach, and Governance drafts and interprets Department-wide and IIP specific policies that support modernization and management of the bureau and public diplomacy. POG amplifies the work of IIP inside the Department and advocates for public diplomacy externally, by managing communications and external relationships with the public diplomacy academic community, the technology industry, foreign governments, Congress, and the legal community. The Policy Office leads projects for workplace modernization from strategy to implementation, include working with IRM and MRA to enable an agile, digital workforce in support of the Department’s digital engagement goals.
b. POG also:
(1) Manages the creation and adherence to a bureau strategic plan that supports foreign policy goals and objectives.
(2) Oversees the implementation of the Bureau’s strategic planning processes to ensure proper tracking to Department and NSC engagement.
(3) Liaises with R/PPR in managing social media guidance for the Department.
(4) Maintains the IIP intranet, Twitter and LinkedIn sites and accounts and Bureau information posted on State.gov.
(5) Tracks trends, creates and manages educational opportunities and presentations for IIP and department staff on developments in digital tools and the tech industry that map to the Bureau’s mission.
(6) Vets new products and initiatives, including IT capabilities.
(7) Facilitates strategic planning for resource requests and allocations through the bureau.
(8) Provide general contract oversight. Assures that an appropriate level of contracting and project management expertise is distributed throughout the bureau.
(9) Works with Program Offices to prioritize acquisitions and advises on procurement strategy as needed.
(10) Supports the onboarding of new hires and interns and supports recruitment of FSO officers.
1 FAM 352 Programs
1 FAM 352.1 Office of Public Engagement (IIP/PR/PE)
IIP’s Office of Public Engagement manages digital networks and advises other bureaus and posts on how to use online networks to expand outreach to foreign audiences on U.S. policy goals. The office’s young leader networks are designed to engage aspiring government, business, and civic leaders overseas in online and offline activities that inspire and mobilize them around Department policy priorities. Network engagement draws on the full range of the bureau’s capabilities, including audience research, performance analysis, design, website development, video and written content production, translation, digital engagement and expert speaker recruitment, to raise awareness of and spur local action in support of the Department’s policy goals. The office works closely with regional and functional bureaus and missions abroad to identify appropriate policy objectives for engagement with the networks.
1 FAM 352.2 Office of Regional Strategy and Training (IIP/PR/RST)
The Office of Regional Strategy and Training assists posts, regional and functional bureaus to develop programs that are strategic and result in measurable behavioral changes in the audience to promote U.S. policy priorities. The office consists of two divisions: Digital Support and Training, which helps build capacity among posts to use IIP’s full suite of products and programs via its external training programs, and leads several Department-wide initiatives including digital/social media support, the Social Media Hub, the global Hootsuite Enterprise, and the TechCamp program; and Regional and Functional Strategy, which works with posts and other stakeholders to coordinate policy strategy into IIP products and programs to meet Department objectives. They also advise other IIP offices on post-specific and regional issues to help improve the effectiveness of IIP public diplomacy products and services for the field.
1 FAM 352.3 Office of Analytics (IIP/PR/AN)
The Office of Analytics provides audience analysis that informs posts about the bureau’s decisions on content production and platform distribution, as well as data on media usage by target audiences. Its focus is to provide posts with the information they need to create effective public diplomacy programs. Activities include mining available third party and U.S. Government research, updating posts and IIP offices on audiences and media usage trends, and designing and overseeing custom research projects. The office conducts evaluation and measurement activities required by the Government Performance and Results Act (GPRA) for IIP and the Bureau of Public Affairs (PA) and ensures GPRA compliance by the Bureau of Education and Cultural Affairs (ECA). The office also evaluates the effectiveness of IIP programs, reporting such results and data through a formal reporting process and presentations to the Department, the Office of Management and Budget (OMB), Congress, and other agencies. IIP/Analytics also maintains a database of all Department social media posts.
1 FAM 353 Products (IIP/P)
1 FAM 353.1 Office of Editorial Content (IIP/PD/EED)
a. The Office of Editorial Content supports messaging to foreign publics by developing and publishing written and electronic content on subjects identified by Department and Bureau leadership. Materials are published to IIP’s ShareAmerica platform, to its INFOCENTRAL intranet site, and to a Flickr archive of public domain images. Publications are available in printable formats. Content forms include articles, infographics, photo essays and individual photos, posters, and books. Distribution tools include daily newsletters, infographics and images for social media, and a daily social media feed.
b. The office spans two divisions:
1) The Editorial Division conceptualizes and creates or curates content;
2) The Production Division oversees all aspects of print and digital production, including project management and interactions with WordPress or other publishing platforms. It maintains the INFOCENTRAL and Flickr sites. The division also handles office administrative functions, including budget, contracting, and purchases.
1 FAM 353.2 Office of the U.S. Speaker Program (IIP/PD/SP)
The U.S. Speaker Program enables U.S. citizen experts to engage with foreign audiences worldwide, in person and via virtual platforms. Program platforms and formats include workshops, seminars, appearances in foreign media, and providing consultant services as requested. The U.S. Speaker program promotes an understanding of U.S. policies and institutions, with political, economic, social, and cultural context. U.S. Speakers address topics aligned with Department of State strategic policy priorities, as identified and developed by posts abroad. In consultation with IIP, regional bureaus and other offices, U.S. speakers can be programmed with a variety of professional audiences in a wide range of disciplines. English language teaching and the performing arts are excluded.
1 FAM 353.3 Office of Language Resources (IIP/PD/ELR)
The Office of Language Resources manages translation of materials developed by the Products team, as well as seminal speeches, statements and excerpts by the President and the Secretary of State in cooperation with the Bureau of Public Affairs. It is staffed to provide in-house capability for a number of languages, including Arabic, Chinese, French, Portuguese, Russian, Spanish, and Urdu. The office is also able to secure translations in other languages as necessary. Translation of these languages is done via FTE and contract translators and offsite vendors.
1 FAM 353.4 Office of Video Production (IIP/PD/EVP)
a. The Office of Video Production produces video content that promotes Department policy for use by posts, functional bureaus, and for distribution on IIP and Department wide communication platforms. The Office also manages the production and distribution of interactive programming that is live-streamed on the web and available on demand.
b. The videos' content is primarily designed for social media or event-based distribution. The office also provides resources to aid posts’ own video productions, customized training to improve posts’ video production capabilities and technical expertise for IIP’s in-house video production equipment and infrastructure.
c. The Interactive production team, which merged with the Office of Video in 2017, works with State’s functional and regional bureaus as well as overseas posts to create and execute targeted digital outreach events. In addition to traditional two-way video conferencing, it deploys interactive Web chat platforms that provide live video streaming, interactive chat and real time polling in multiple languages. The team manages a professional grade production studio, trains posts in equipment usage and production fundamentals, and produces high-visibility global public diplomacy events. The team works closely with the U.S. Speakers Office to produce virtual programming.
1 FAM 354 platforms (IIP/PL)
1 FAM 354.1 Office of Digital (IIP/PL/DI)
The Office of Digital provides secure, stable, and scalable digital technology platforms for the Department and its missions, including 24-hour worldwide customer service in support of embassy and consulate website operations. These include over 190 U.S. Mission websites in more than 50 languages. These sites are compliant with U.S. Government mandates and provide posts with a simple interface for maintaining and updating their websites. It also provides training to the field, usage metrics, and a standard design and information architecture for websites, as well as emergency management of posts sites during crises. In addition to the global Mission website platform, the office deploys a contact relationship management (CRM) and digital productivity tools platform (DPT) to public affairs sections at select pilot posts across the world. CRM and DPT are secure, cloud-based, mobile tools that empower users to manage contacts and to be able to work anywhere, anytime, and on any device.
1 FAM 354.2 American Spaces (IIP/PL/AS)
American Spaces are Department operated or supported public diplomacy facilities, providing digitally enhanced physical platforms for effective engagement with foreign audiences in support of U.S. foreign policy objectives.
(1) American Spaces provide public diplomacy programming designed to attract and engage targeted foreign audiences in open, participatory dialogue and hands-on activities. They promote critical thinking, innovation, and thoughtful discussions on issues important to the U.S. relationship with the host country and U.S. global interests. American Spaces programming showcases the breadth and depth of American values, ideals, culture, and perspectives.
(2) American Spaces programming focuses on five core programs:
(a) English language learning and teacher training.
(b) Educational advising and promoting study in the U.S.A.,
(c) Alumni networking, projects, and activities,
(d) Cultural and outreach programs, and
(e) Information about the United States.
(3) While American Spaces are either directly operated by the Public Affairs Section (PAS) at post, or guided via partnership agreements, their programming engages with a whole-of-Mission approach, supported by other sections of the Embassy or Consulate. Programming by Ambassador, Consular, Political, and Economic Sections, USAID, the Foreign Commercial Service, and others, may be interwoven with U.S. speaker programs, panel discussions, trade exhibits, conferences, film screenings, entrepreneurship training, election programming, Science, Technology, Engineering, Arts, and Mathematics (STEAM) activities, and other programming in support of Mission objectives. American Spaces are also platforms for global youth network programs such as YALI (Africa), YSEALI (East Asia), and YLAI (the Americas).
(4) No two American Spaces are exactly alike. They span the globe in shopping malls, universities, libraries, schools and more, as well as at or near U.S. embassies or consulates. Some are called American Center, American Corner or America House, but all of them offer a safe place for foreign publics to connect with America in their own backyards, with their own devices, and take part in programs aimed at strengthening their communities, starting a business, inspiring innovation, studying in the U.S., improving their local environment, learning English, and more.
1 FAM 354.3 Office of Design (IIP/PL/DE)
a. The Office of Design directly supports IIP's objective to connect people with policy through innovative and responsive design of web properties, application of human-centered and user-experience focused practices. The office sets design standards for IIP’s non-embassy digital properties, including ShareAmerica and the youth network sites YALI and YLAI.
b. The office is staffed by a team of experts in front-end web design, back-end coding and infrastructure, graphic design, brand management, web production, and user experience analysis. The office conducts rigorous testing and user research to ensure that IIP’s sites and content are optimized for performance, usability, and impact measurement, including mobile devices and in low-bandwidth environments. The office is engaged in developing applications to better distribute Public Diplomacy content across a wide variety of web and mobile platforms.
c. The team contributes to cross-Department initiatives geared toward assessing infrastructure and platform outlays with the goal of identifying ways to build economies of scale and standardization across the Department’s web platforms.
1 FAM EXHIBIT 353
BUREAU OF INTERNATIONAL INFORMATION PROGRAMS (IIP)